Refined Brands

Refined Brands is the leading digitally-native portfolio of ethically sourced, natural and sustainable British brands.


Built on the back of British heritage brands and high-quality local manufacturing, the Refined Brands group was incepted in February 2021 with the acquisition of Celtic & Co and expanded via the subsequent acquisitions of Turtle Doves, Frugi and Kettlewell Colours in 2022.

“Combined, our brands create the leading portfolio of digitally native, British ethical fashion brands with a razor sharp focus on natural and sustainable fabrics. As a group, we see significant opportunity to bring our pioneering brands to an ever-growing audience of ethically conscious consumers.”

James Williams, Group Managing Director of Refined Brands

  • Ethical fashion

    What we mean by ethical fashion

    Ethical fashion refers to clothing that is designed, manufactured, distributed and used in ways that are environmentally friendly and socially equitable.

  • An aerial shot of a Cornwall beach

    Our sustainability manifesto

    Our brands thoughtfully craft pieces to last a lifetime from yarns and fibres that are kind to people and the planet, and sourced through local and European networks.

  • Ethical fashion market

    The ethical fashion market in 2025

    The ethical online fashion market is experiencing remarkable growth, driven by consumer awareness, technological innovations and a shifting retail landscape.

Invest in sustainable growth

Get in touch with Refined Capital Partners today.