The Refined Brands sustainability manifesto
Ethical, slow fashion
Our brands design pieces that are thoughtfully crafted to last a lifetime from yarns and fibres that are kind to people and the planet
70%
of products are made from renewable, recyclable and even compostable materials.
Reuse & recycle
Significant use of recycled materials, plus takeback services for unwanted clothes in exchange for credit, gift cards or donations to charity
20%
of revenue generated from fully recycled materials
Near sourcing
Our brands rely on regional sourcing networks and UK manufacturing, thus reducing shipping and carbon emissions
>50%
of products are made in Britain, with over 90% sourced regionally from Europe
Waste reduction
Our brands never use single-use plastic packaging in customer orders and work from digital images instead of physical samples where possible to reduce waste
100%
committed to recycling business waste with 20% of the business completely zero waste
Repair
Unique repair and resole services helps to reduce waste and extend the life of products
2/3
of our brands offer repair services
Animal welfare
Our brands ensure rigorous standards are upheld and choose their suppliers for their longstanding reputations
100%
of animal-derived materials are sourced from responsible suppliers
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The ethical fashion market in 2025
The ethical online fashion market is experiencing remarkable growth, driven by consumer awareness, technological innovations and a shifting retail landscape.
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About Refined Brands
Founded in February 2021, Refined Brands is the leading digitally native portfolio of ethically sourced, natural and sustainable British brands.
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What we mean by ethical fashion
Ethical fashion refers to clothing that is designed, manufactured, distributed and used in ways that are environmentally friendly and socially equitable.