Frugi
Lucy & Kurt Jewson created Frugi in 2004 after they struggled to find clothes that fit over their son’s cloth nappies…
They also wanted to show the world that you can create a great brand whilst upholding strong ethical and environmental values. Over 18 years later, Frugi is the UK’s leading ethical and organic children’s clothing brand, found globally in over 550 retailers across 30 countries.
Frugi was acquired by our portfolio holding company, Refined Brands, in December 2022.
Refined Brands acquires Frugi
Refined Brands has acquired the intellectual property and assets of the leading ethical childrenswear brand Frugi, following the appointment of PwC as administrators to the business.
“We are delighted to be able to secure the future of this pioneering ethical childrenswear brand and that Frugi are joining our brand family. We have long been fans of the Frugi brand and find their strong ethical and sustainable brand values resonate strongly with our own.”
James Williams, Group Managing Director at Refined Brands
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