What we mean by ethical fashion
Environmentally friendly and socially equitable
Ethical fashion refers to clothing that is designed, manufactured, distributed and used in ways that are environmentally friendly and socially equitable.
Low-impact natural or recycled materials
Natural materials such as hemp, bamboo, linen, cotton, silk, wool, leather and cellulose fibres or fully circular models using recycled materials.
Low waste design and supply chains
Minimising cut-out waste material, energy and water use in the production process, as well as avoiding excessive or single-use packaging materials during shipping.
‘Slow,’ high-quality collections
Demand-led assortment planning focusing on lifetime durability and full-price sellthrough, in stark contrast to throwaway fast fashion churning out weekly collections.
Near-sourced and locally made
Placing operations close to where the end product is sold significantly reduces carbon footprint, while making supply chains more lean, flexible and resilient.
Commitment to animal welfare
Tracing the supply of animal-derived materials to ensure production follows the highest animal welfare and treatment standards.
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Our sustainability manifesto
Our brands thoughtfully craft pieces to last a lifetime from yarns and fibres that are kind to people and the planet, and sourced through local and European networks.
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The ethical fashion market in 2025
The ethical online fashion market is experiencing remarkable growth, driven by consumer awareness, technological innovations and a shifting retail landscape.
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About Refined Brands
Founded in February 2021, Refined Brands is the leading digitally native portfolio of ethically sourced, natural and sustainable British brands.