Refined Capital Partners backs inclusive, feel-good fashion brand
Refined Capital Partners is delighted to announce its investment into Never Fully Dressed, an award-winning, female-founded fashion brand that strives to empower its community through inclusive sizing from US 2 to 24.
Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall selling feel-good pieces with unique prints in quality fabrics. The brand has grown rapidly with celebrity endorsements, flagship stores in London and New York, and a hyperfocus on building a community that celebrates individuality and inclusivity. In 2024, Never Fully Dressed was awarded Drapers Womenswear Brand of the Year for its “wonderful progress, strong brand identity and a brilliant community of women.”
Built from the ground up with fabrics and prints designed in-house in East London, the brand nevertheless has a global following, with a community of over 2 million people.
Anastasia Fadeeva and Ben Barnett will join the Board on completion, with the goal of supporting the brand’s continued global DTC and wholesale expansion, alongside building further community reach through the launch of new international marketplace channels.
Anastasia Fadeeva, incoming Non-Executive Chair, said:
“We are delighted to be joining Never Fully Dressed for the next leg of the journey. Lucy and her team have built an impressive community of women around a clear vision – that fashion should feel good – and we look forward to bringing their inspiring, inclusive fashion to more women globally.”
Lucy Aylen, Founder of Never Fully Dressed, added:
“This partnership is an exciting milestone for us, bringing long-term investment and strategic support that will help us continue growing while staying true to everything that makes NFD, NFD. We’ll continue creating versatile, feel-good pieces that empower everybody to feel their best, while nurturing the inclusive, supportive community that’s always been at the heart of who we are. This partnership gives us the opportunity to invest in the future of Never Fully Dressed and our continued commitment to do better for our people and planet.”
About Refined Capital Partners
Refined Capital Partners invests alongside founders and entrepreneurs who have built exceptional consumer brands, or the technology on which they depend. Our team of entrepreneurs provide hands-on support, accelerating growth through the investment of our capital (£5 million – £25 million), development of management capability, implementation of operational best practice and digital transformation. In partnership, we help to build responsible businesses that stand the test of time. For more information, visit refined-capital.co.uk
